Methodologies Used

Project Deliverables

  • Newsworthy Analysis

We used international market research to help develop messaging and position Alcon OPTI-FREE as a thought leader in the eyecare industry.

The Challenge: Create Messaging to Connect with an International Audience

Alcon OPTI-FREE, the #1 doctor recommended brand of contact lens solution, approached Kelton to fuel a new thought leadership campaign with newsworthy insights for an international audience.

The Solution: International PR Survey

Surveying contact lens wearers in the Canada, France, Germany, Brazil, China, and Russia, and the US, we uncovered the surprising bad habits people all over the world have in common, and identified top myths about wearing contact lenses.

We delivered a universal report that compiled the most interesting information across all seven markets, in addition to highlighting key differences across demographics and country-specific results. We designed the report to help internal insights and PR teams navigate the findings and easily identify the most headline-worthy takeaways, to ensure successful thought leadership campaigns.

Up Next

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Delta Dental Case Study

PR Survey for Delta Dental


Revitalizing a well-known PR survey for category relevance.

Corporate Communications for UnitedHealthcare


Looking to help employees better understand subscribers' needs, UHC partnered with Kelton to develop a company-wide communications program that shared key insights in a fun, digestible way.