Methodologies Used

Project Deliverables

  • Newsworthy Analysis

The Challenge

Alcon OPTI-FREE, the #1 doctor recommended brand of contact lens solution, approached Kelton to fuel a new thought leadership campaign with newsworthy insights for an international audience.

The Solution

Surveying contact lens wearers in the Canada, France, Germany, Brazil, China, and Russia, and the US, we uncovered the surprising bad habits people all over the world have in common, and identified top myths about wearing contact lenses.

We delivered a universal report that compiled the most interesting information across all seven markets, in addition to highlighting key differences across demographics and country-specific results. We designed the report to help internal insights and PR teams navigate the findings and easily identify the most headline-worthy takeaways, to ensure successful thought leadership campaigns.

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