Services Used
Methodologies Used
Project Deliverables
- Sizzle Reel Video
- Infographics
- Content Strategy
The Challenge
The Strategic Insights team at United Health had learned a lot about their subscribers, but they needed help to get the word out in a way that got their colleagues' attention. We worked with UHC to launch an internal communications program that helps employees better understand and apply the existing research to their work, making them feel more engaged with the customers they serve.
We started with a monthly editorial calendar that mapped out key points. Then, we created original content that brought insights to life with memorable narratives and arresting visuals. Our video production team produced a sizzle reel to generate buzz and spread internal awareness about the program’s launch.
Still shots from the storytelling sizzle reel we produced for UnitedHealthcare.
The Solution
Our team worked with UHC to distribute the video and content on a regular basis via the company’s internal platform, kicking off a new age of communication for its employees.
An example of the content we produced for UnitedHealthcare. Proprietary client information has been removed.
Up Next
Healthcare Patient Experience and Patient Segmentation Research for Pfizer
Our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the patient experience in healthcare.
International Market Research for Alcon Opti-Free
We used international market research to help develop messaging and position Alcon OPTI-FREE as a thought leader in the eyecare industry.
UX Design for Hospira
We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.