Expert Interviews
Get valuable outside viewpoints to help illuminate the way forward.
In many cases, studies can benefit by soliciting the opinions of experts in your industry. While an expert can mean many different things depending on the category, we seek out thoughtful opinions that can provide real insight into the questions we’re looking to tackle in your study. We pick knowledgeable brains about what’s happening in your industry and discuss significant trends, innovations and cultural shifts. These observations from the front lines, as well as the expert’s own research, can help us shape interview and survey questions more effectively and help uncover points that aren’t immediately obvious. We’re not looking for conformity of opinion or to confirm our own hypothesis, but for a range of diverse viewpoints that can help ensure we leave no stone unturned during our own research.
Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Beauty Industry Research and Customer Journey Map for Revlon
We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.
3 Secrets to Great Consumer Interviews (Tips from a Reporter's Notebook )
Kelton Co-Founder and former journalist, Gareth Schweitzer, shares his best tips for taking consumer interviews from good to great.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a Cultural Insights partner:
Brand Relevance
We identify the cultural themes that will resonate now and in the future.
Code Cracking
We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.
Focused on What Matters
Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.
Global Perspective
Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.
Brand Relevance
We identify the cultural themes that will resonate now and in the future.
Code Cracking
We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.
Focused on What Matters
Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.
Global Perspective
Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.