Focus Groups
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Focus Groups

Foster authentic connections with a holistic understanding of your customer.

The most effective consumer insights sessions are anything but traditional. We believe focus groups should be imaginative discussions, and we design our groups to maximize creativity and ideation at every turn. Sometimes, this means thinking outside the confines of boring research facilities and hosting focus groups in a national park in Utah, or a local brewery in Saigon. From recruiting to homework, moderation to interactive exercises, we facilitate deeply immersive sessions to inspire differentiated strategies, resonant marketing and breakthrough products. The organic results: deeper engagement and more meaningful interactions between people and brands.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Communication Strategy for Bloomberg

Case Studies

Communication Strategy for Bloomberg


When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.

Perspectives

Storytelling Research | 7 Keys to Igniting Empathy With Storytelling


Learn how to use storytelling research to positively impact your organization and make insights stick.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Inspiring Authentic Moments


The creative exercises we direct, the environments we choose, and the technologies we use are all designed to foster candid interactions. But in the end, it’s our researchers’ abilities that makes insights unfold.

All About Context


People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the breakthrough.

In-House Recruiting


Consumer insight sessions are only as good as the people in the room – that’s why Kelton recruiting is all done in-house. Our field managers go far beyond demographics to screen for intangibles like creativity and engagement. We use open-ended questions on screeners, hand pick our respondents, and personally call each participant to follow-up before their scheduled session.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Inspiring Authentic Moments

The creative exercises we direct, the environments we choose, and the technologies we use are all designed to foster candid interactions. But in the end, it’s our researchers’ abilities that makes insights unfold.

All About Context

People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the breakthrough.

In-House Recruiting

Consumer insight sessions are only as good as the people in the room – that’s why Kelton recruiting is all done in-house. Our field managers go far beyond demographics to screen for intangibles like creativity and engagement. We use open-ended questions on screeners, hand pick our respondents, and personally call each participant to follow-up before their scheduled session.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.