In Depth Interviews
Curious what your stakeholders and customers are really thinking? Our expert interviewers uncover insights that drive authentic connections and future-focused strategy.
In-depth interviews allow us to dig deep one-on-one with influencers, decision makers, and customers. This approach can be particularly useful for hard-to-reach executives or sensitive subjects like healthcare, but it’s an invaluable methodology for all brands and audiences. We’re not interested in yes or no answers and always probe beyond surface responses, encouraging stakeholders to articulate why they feel a certain way. You may be surprised by what we discover.
Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Whitespace Identification for Taubman | Beverly Center
L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.
3 Secrets to Great Consumer Interviews (Tips from a Reporter's Notebook )
Kelton Co-Founder and former journalist, Gareth Schweitzer, shares his best tips for taking consumer interviews from good to great.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.
Inspiring Authentic Moments
The creative exercises we direct, the environments we choose, and the technologies we use are all designed to foster candid interactions. But in the end, it’s our researchers’ abilities that makes insights unfold.
All About Context
People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the breakthrough.
Equal Parts Creativity and Business Savvy
We’re able to ideate while keeping our feet firmly planted on the ground. Every member of our qualitative team is a hybrid researcher-strategist, trained to ensure that creative sparks always drive business results.
Multi Method Masters
Projects end well because they start well. After discussion with your team and ours, an Engagement Lead is assigned to each case as chief project strategist to ensure qualitative work blends seamlessly with data, brand development, and marketing strategy.
Inspiring Authentic Moments
The creative exercises we direct, the environments we choose, and the technologies we use are all designed to foster candid interactions. But in the end, it’s our researchers’ abilities that makes insights unfold.
All About Context
People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the breakthrough.
Equal Parts Creativity and Business Savvy
We’re able to ideate while keeping our feet firmly planted on the ground. Every member of our qualitative team is a hybrid researcher-strategist, trained to ensure that creative sparks always drive business results.
Multi Method Masters
Projects end well because they start well. After discussion with your team and ours, an Engagement Lead is assigned to each case as chief project strategist to ensure qualitative work blends seamlessly with data, brand development, and marketing strategy.