Create quick consumer PR surveys to help your brand make news.
Kelton is a leading consumer insights company specializing in cost-effective pr surveys, pr polling, omnibus surveys, and branded content that builds thought leadership. From targeted omnibus studies to global campaigns, we help companies and PR agencies find thought-provoking, newsworthy hooks and craft ownable narratives for media and sales outreach.
Our pr surveys anchor brand communications, garner headlines, and create compelling content – all while tying neatly into your central marketing strategy. With roots in journalism and over a decade of experience, we know what reporters want and can help you deliver interesting storylines to shape public opinion in your favor.
Let’s create a plan to secure the attention your campaign deserves. Talk to us about:
– Quick Turn Omnibus Surveys: Designed for budgets of all sizes, our cost-effective US and global Omnibus surveys are always in-field and able to deliver fast results. Learn more.
– Attention-Getting Deliverables: Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis, we design just the right tools to drive more news coverage.
– Trend Hunting: Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.
– The Kelton Newsmakers Panel: Our in-house team and global network of award-winning journalists, PR pros, and social media experts make sure that your surveys always get the most compelling results– anywhere in the world.
These are just some of the techniques we use to discover solutions for our clients. But make no mistake– you’ll find no set formulas here. We tackle each unique business challenge with a custom set of insights tools to find the best way forward.
We help you create questionnaires that produce newsworthy storylines and ensure your PR campaigns are successful. Our survey questions are designed with your PR goals in mind, whether it’s getting global, national or local media hits, creating thought leadership or launching a new campaign. Our services help your brand make headlines in outlets that will move the needle. See our latest headlines.
Sometimes you need information, fast. Whether it’s two questions or twenty, from local to global, Kelton’s Omnibus surveys can deliver results in a week or less. Reaching a range of audiences around the globe, our omnibus surveys help you leverage the power of smart content marketing to respond to an unexpected threat, or take advantage of a timely opportunity. Learn more.
Your product is only as powerful as the message you craft. We help you create and test messages for a wide-range of communications purposes – from product launches to PR campaign themes. Testing your messaging before it goes live helps you to better understand your audience’s needs, values and aspirations, and ensures that what you plan to say will resonate with the people you’re trying to reach.
Successful thought leadership marketing relies on content with value and credibility. With an eye to strategy and the impact you hope to achieve, we use research to bring your story to life. Whether it’s a custom survey, documentary footage, infographic design, or social media snapshots, we give thought leaders research-driven anchors for compelling content.
The media landscape is cluttered, making it increasingly difficult to get your brand to stand out from the competition. Our TrendScans map the fringe trends impacting your category or your customer, exposing content areas your brand can own to stay ahead of the competitive curve.
Online influencers shape opinion and behavior and can act as a megaphone for promoting products and services. We use a unique set of KPIs and a multi-method process to help you find the most persuasive and effective influencers to champion your brand.