Ad Tracking
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Ad Tracking

Ad tracking and campaign tracking tools that help you prove the ROI of your marketing campaigns.

Ad tracking is more than a measurement tool to communicate the success of your campaign – it’s a critical component of any effective communications strategy. Done right, the information you receive from your advertising tracking system should inform the way forward for future initiatives. We track the effectiveness of your advertising and communications efforts in real-time so you can quickly understand what’s breaking through, what’s working, and adjust messaging as you go to ensure a positive outcome. 

Our customizable ad tracking approach incorporates tools from other research disciplines, including Social Listening techniques, to provide helpful contextual clues that explain why people are reacting to your campaign in a certain way. The result is a more complete snapshot of ad effectiveness and overall campaign effectiveness that not only helps you effectively manage your current strategic plan, but informs the next one as well.

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Our Ad Tracking Work

We're proud to have the privilege of measuring ad effectiveness for some of the world's top brands.

Brand Tracking for Mailchimp

Case Studies

Brand Tracking for Mailchimp


We tracked the effectiveness of MailChimp’s first big ad campaign, and helped set them up for serial success.

PR Survey for Delta Dental

Case Studies

PR Survey for Delta Dental


Revitalizing a well-known PR survey for category relevance.

Perspectives

Brand Tracking: How to Track Brand Awareness with Convergent Tracking


Learn what most trackers get wrong and how Convergent Tracking can be used to combine tracking and context to tell a complete story of your business.

Perspectives

A Better Tracking System: 3 Ways Your Tracker Can Do More for Your Brand


Whether it’s building a good foundation, aligning with ad campaigns, or just getting better at using data you already have, these 3 steps can help you get more out of any brand tracking system.

Perspectives

Brand Tracking for Startups


Brand tracking can answer many of your most pressing marketing questions, but most traditional trackers come with huge price tags and aren't optimized for younger companies. Here's what to prioritize when insight gaps are big and budgets are small.

Perspectives

These Proven Ad Tactics Will Make Your Next Campaign A Touchdown


Proven and perfected amidst the limelight of the Super Bowl, these key tactics will position your campaign to stand out from a large competitive field, inspire positive viewer reactions, and create that all-important brand buzz any time of year.

Ad Tracking: How Our Approach Is Different

Kelton's advertising tracking process is more than a static performance report – we purposefully design our trackers to move companies forward. With succinct takeaways, added contextual cues, and an eye towards culture and shifts in macro trends, our ad tracking experts create a system that informs strategy and helps you communicate the most critical takeaways from your campaign.

Flexible Tracking Design


Advertising tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.

Ad Tracking Plus Context


We supplement tracking survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel, and give you an in-depth view into nuanced responses.

Consumer Trend Watchdogs


We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.

Expertise Across Industries and Growth Stages


Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep tracking experience to design studies that meet your objectives– both now and as your business expands in the future.

Flexible Tracking Design

Advertising tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.

Ad Tracking Plus Context

We supplement tracking survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel, and give you an in-depth view into nuanced responses.

Consumer Trend Watchdogs

We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.

Expertise Across Industries and Growth Stages

Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep tracking experience to design studies that meet your objectives– both now and as your business expands in the future.