Campaign Tracking
Services > Communication Strategy > Campaign Tracking

Campaign Tracking

Get valuable context and iterate on the go with effective ad and campaign tracking for Communications initiatives.

Tracking and measuring the success of your campaign is more than a critical component of an effective communications strategy. Done right, the information should inform the way forward for future initiatives. We track the effectiveness of your communications efforts in real-time so you can quickly understand what’s breaking through, what’s working, and adjust messaging as you go to ensure success.

Our customizable tracking approach incorporates tools from other research disciplines, including Social Listening techniques, to provide helpful contextual clues that explain why people are reacting to your campaign in a certain way. The result is a more complete snapshot of campaign effectiveness that not only helps you effectively manage your current campaign, but informs the next one as well.

Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Delta Dental

Case Studies

Delta Dental


Revitalizing a well-known PR survey for category relevance.

Perspectives

Brand Tracking for Startups


Brand tracking can answer many of your most pressing marketing questions, but most traditional trackers come with huge price tags and aren't optimized for younger companies. Here's what to prioritize when insight gaps are big and budgets are small.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Flexible Design


Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary Tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.

All About Your Customers


We supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel.

Trend Watchdogs


We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.

Expertise Across Industries and Growth Stages


Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep Tracking experience to design studies that meet your objectives– both now and as your business expands in the future.

Flexible Design

Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary Tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.

All About Your Customers

We supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel.

Trend Watchdogs

We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.

Expertise Across Industries and Growth Stages

Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep Tracking experience to design studies that meet your objectives– both now and as your business expands in the future.