Ad Tracking
Ad tracking and campaign tracking tools that help you prove the ROI of your marketing campaigns.
Ad tracking is more than a measurement tool to communicate the success of your campaign – it’s a critical component of any effective communications strategy. Done right, the information you receive from your advertising tracking system should inform the way forward for future initiatives. We track the effectiveness of your advertising and communications efforts in real-time so you can quickly understand what’s breaking through, what’s working, and adjust messaging as you go to ensure a positive outcome.
Our customizable ad tracking approach incorporates tools from other research disciplines, including Social Listening techniques, to provide helpful contextual clues that explain why people are reacting to your campaign in a certain way. The result is a more complete snapshot of ad effectiveness and overall campaign effectiveness that not only helps you effectively manage your current strategic plan, but informs the next one as well.
Our Ad Tracking Work
We're proud to have the privilege of measuring ad effectiveness for some of the world's top brands.
Ad Tracking for Mailchimp
We tracked advertising effectiveness for MailChimp’s first big campaign, and helped set them up for serial success.
Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results
Writing an RFP can be daunting, but with these tips from Kelton experts you’ll be sure to end up with an effective brand health tracker.
A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand
Whether it’s building a good foundation, aligning with ad campaigns, or just getting better at using data you already have, these 3 steps can help you get more out of any brand health tracking system.
Brand Tracking for Startups
Brand tracking can answer many of your most pressing marketing questions, but most traditional trackers come with huge price tags and aren't optimized for younger companies. Here's what to prioritize when insight gaps are big and budgets are small.
These Proven Ad Tactics Will Make Your Next Campaign A Touchdown
Proven and perfected amidst the limelight of the Super Bowl, these key tactics will position your campaign to stand out from a large competitive field, inspire positive viewer reactions, and create that all-important brand buzz any time of year.
Brand Tracking: How to Track Brand Awareness with Convergent Tracking
Build a brand health tracker that empowers better, more informed decision making.
Ad Tracking: How Our Approach Is Different
Kelton's advertising tracking process is more than a static performance report – we purposefully design our trackers to move companies forward. With succinct takeaways, added contextual cues, and an eye towards culture and shifts in macro trends, our ad tracking experts create a system that informs strategy and helps you communicate the most critical takeaways from your campaign.
Flexible Tracking Design
Advertising tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.
Ad Tracking Plus Context
We supplement tracking survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel, and give you an in-depth view into nuanced responses.
Consumer Trend Watchdogs
We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.
Expertise Across Industries and Growth Stages
Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep tracking experience to design studies that meet your objectives– both now and as your business expands in the future.
Flexible Tracking Design
Advertising tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.
Ad Tracking Plus Context
We supplement tracking survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel, and give you an in-depth view into nuanced responses.
Consumer Trend Watchdogs
We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.
Expertise Across Industries and Growth Stages
Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep tracking experience to design studies that meet your objectives– both now and as your business expands in the future.