The Design Research Challenge

How does a disruptive brand keep disrupting long after launch? We’ve been with Mike’s Hard Lemonade for the long haul, and we wouldn’t have it any other way. Our team has worked on brand positioning, new product innovation, design research, packaging design, advertising inspiration, brand health tracking, messaging strategy, and more.

Here's how Mike's Hard Lemonade stays fresh with product innovation and brand strategy.

The Solution

Category disruptors can’t stand still. We help Mike’s keep moving in the right direction with a wide range of deliverables that provide a clear, insights-backed plan for success across their business.

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