Services Used
Methodologies Used
Project Deliverables
- Final Report
- Creative Guidelines
- Packaging Mockups
- Segment Graphics
- Brand Guides & Roadmaps
- Insights-To-Action Report
The Design Research Challenge
How does a disruptive brand keep disrupting long after launch? We’ve been with Mike’s Hard Lemonade for the long haul, and we wouldn’t have it any other way. Our team has worked on brand positioning, new product innovation, design research, packaging design, advertising inspiration, brand health tracking, messaging strategy, and more.
The Solution
Category disruptors can’t stand still. We help Mike’s keep moving in the right direction with a wide range of deliverables that provide a clear, insights-backed plan for success across their business.
Up Next
Brand Strategy and Customer Segmentation Research for Jägermeister
The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we used brand strategy and customer segmentation research to help reposition them to capture a new generation of drinkers.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Brand Equity for Anheuser-Busch
Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.