Prototype Testing, and Concept Testing
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Prototype Testing, and Concept Testing

Experience is everything.

There’s no substitute for experience– and when it comes to new products, services, or interfaces, understanding your customers’ experience is key. We apply a thoughtful, creative lens to every aspect of prototype and concept testing, all while methodically testing each aspect of a prototype or concept: from look, to interface, to architecture and features. Our deeply immersive sessions extract the high level motivators, drivers, and lifestyle hooks you need to inspire differentiated strategies, resonant marketing and breakthrough products.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Prototype Testing for Visa

Case Studies

Prototype Testing for Visa


When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.

Perspectives

Design Thinking in Action: Stories from the Business Community


We’ve scoured the internet and found some of the best resources to add to your design thinking toolkit - read on for ways to leverage human-forward thinking for innovation strategy.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Empathic By Design


We listen, observe, sympathize and strategize to produce tangible outputs that inspire action.

Find the Why Behind the Why


Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality


We’ll never leave you with a pie in the sky idea you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Visual Concept Development


Iterative visualizations, conceptual drawings and mockups help us test ideas fast, putting prototypes on the fast track to development.

Empathic By Design

We listen, observe, sympathize and strategize to produce tangible outputs that inspire action.

Find the Why Behind the Why

Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality

We’ll never leave you with a pie in the sky idea you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Visual Concept Development

Iterative visualizations, conceptual drawings and mockups help us test ideas fast, putting prototypes on the fast track to development.