- Campaign Strategy Recommendations
- “Voice of the Consumer” Videos
- App Design Recommendations
- Sponsorship Strategy
We've worked with Visa on a range of tough challenges - from Global Positioning to Small Business Segmentation. Recently, Visa turned to us when it came to designing an app for Millennials and Gen X. Before features were finalized or design began, Visa wanted to know how to help the two very different generational groups with one very flexible app.
We grabbed onto the challenge and approached it from two directions. First, we explored deep-seated attitudes about debt and credit with an eye towards similarities and differences across generations. And we used design thinking to test out some very practical product features.
This combination of features and the insights that anchored them launched Visa into action. Kelton delivered a product development platform that included a unique value proposition to drive product development, insight-fueled inspiration and guardrails for design.
Soon Millennials and Get-X will hold financial stability in the palm of their hands.
Millennial PR Survey for Bank of America
Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We used a PR Survey to generate newsworthy millennial insights and striking headlines for national news coverage.
Brand Tracking for Simple
Streamlined brand tracking for a company that's all about keeping things simple.
Ad Tracking for Farmer’s Insurance
We helped Farmers build a responsive advertising tracker to keep the insurance giant safe from the competition.