The Business Challenge

When a single company takes on virtual reality, driverless cars, and empowering the next wave of entrepreneurs in Africa, it’s bound to encounter difficult questions. From interpreting the way consumers receive social responsibility programs, to evaluating fears regarding artificial intelligence and deciphering the emotional needs of employees, we help Google understand the mindsets of its key audiences around the globe.

The Consumer Insights Solution

We use a strategic mix of research methods to deliver insights into the brand, its marketplace cultures, and measure the effectiveness of special programs. Our work with Google is ever-evolving, just like the company itself.

Up Next

Customer Journey Mapping case study for TOMS

Consumer Insights and Customer Journey Mapping for TOMS

As TOMS has grown, we’ve been there to help them stay true to the brand, true to the customer and true to the mission.

Brand Equity for Anheuser-Busch

Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.

Facebook market research case study

Global Brand Strategy for Facebook

From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.

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