Project Deliverables

  • Pricing Optimization
  • Language Guidelines
  • Consumer Immersion Video
  • Innovation Opportunities
  • Communications Playbook

The Business Challenge

When a single company takes on virtual reality, driverless cars, and empowering the next wave of entrepreneurs in Africa, it’s bound to encounter difficult questions. From interpreting the way consumers receive social responsibility programs, to evaluating fears regarding artificial intelligence and deciphering the emotional needs of employees, we help Google understand the mindsets of its key audiences around the globe.

The Consumer Insights Solution

We use a strategic mix of research methods to deliver insights into the brand, its marketplace cultures, and measure the effectiveness of special programs. Our work with Google is ever-evolving, just like the company itself.

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