• Consumer Journey
• Global Messaging Guidelines
• Global Roadmap
• Brand Territories
The Challenge: International Brand Strategy
When you disrupt not just one category, but a few simultaneously, your brand (and perceptions of it) can grow faster than your strategy. To become a true global powerhouse, Uber looks to Kelton to help evolve brand perceptions and track progress with both riders and drivers.
The Solution: Global Market Research
We use a strategic mix of our services and research methods to deliver insights on the brand’s marketplace cultures and territories to help them continually track progress. Our work with Uber is ever-evolving, just like the company itself.
Consumer Insights for Google
Google knows search; we know consumer insights. Together, we’re tackling the global issues that face the company.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Consumer Insights and Customer Journey Mapping for TOMS
As TOMS has grown, we’ve been there to help them stay true to the brand, true to the customer and true to the mission.