The Challenge: International Brand StrategyL

When you disrupt not just one category, but a few simultaneously, your brand (and perceptions of it) can grow faster than your strategy. To become a true global powerhouse, Uber looks to Kelton to help evolve brand perceptions and track progress with both riders and drivers.

The Solution: Global Market Research

We use a strategic mix of our services and research methods to deliver insights on the brand’s marketplace cultures and territories to help them continually track progress. Our work with Uber is ever-evolving, just like the company itself.

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