Services Used
Methodologies Used
Project Deliverables
• Consumer Journey
• Global Messaging Guidelines
• Global Roadmap
• Brand Territories
The Challenge: International Brand Strategy
When you disrupt not just one category, but a few simultaneously, your brand (and perceptions of it) can grow faster than your strategy. To become a true global powerhouse, Uber turned to Kelton to help evolve brand perceptions and track progress with both riders and drivers.
The Solution: Global Market Research
We used a strategic mix of our services and research methods to deliver insights on the brand’s marketplace cultures and territories to help them continually track progress and fuel international growth.
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