Uber brand strategy

The Challenge: International Brand Strategy

When you disrupt not just one category, but a few simultaneously, your brand (and perceptions of it) can grow faster than your strategy. To become a true global powerhouse, Uber turned to Kelton to help evolve brand perceptions and track progress with both riders and drivers.

Case Study for Uber: Global Market Research to fuel growth

The Solution: Global Market Research

We used a strategic mix of our services and research methods to deliver insights on the brand’s marketplace cultures and territories to help them continually track progress and fuel international growth.

A look at Uber's international growth strategy fueled by consumer insights.

Up Next

Consumer Insights for Google

Google knows search; we know consumer insights. Together, we’re tackling the global issues that face the company.

How Dollar Shave Club keeps a pulse on brand health, make multi-million dollar advertising decisions and uncover opportunities for global expansion.

International Growth Strategy for Dollar Shave Club

We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Customer Journey Mapping case study for TOMS

Consumer Insights and Customer Journey Mapping for TOMS

As TOMS has grown, we’ve been there to help them stay true to the brand, true to the customer and true to the mission.

Hi! We're glad you're here. Kelton Global is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Visit our new website!