Global growth strategy for a fast moving brand.

From start-up to go-to in over 500 cities worldwide, Uber’s established itself as a powerful disruptor.  We continue to help them build and refine their international brand strategy.

When you disrupt not just one category, but a few simultaneously, your brand (and perceptions of it) can grow faster than your strategy. To become a true global powerhouse, Uber looks to Kelton to help evolve brand perceptions and track progress with both riders and drivers.

What we Did

International Ethnography
Global Brand Strategy
Quantitative Research
Copy Testing
Landscape Analysis

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