Brand Strategy
Services > Brand Strategy

Brand Strategy

Develop and test fresh creative ideas and branding strategies that will move the financial needle for your company.

A powerful brand transcends logos and taglines. Brand identity is woven into every element of operation, from package design and color scheme to corporate culture and ethics. As a leading brand consulting firm, we mix rigorous insight work and creativity to illuminate and articulate your brand’s DNA. As ex-journalists, we shape robust narratives that connect people to the power of your story. Be it a product launch or a much-needed refresh, our Brand team defines what’s at your core.

We specialize in:

  • Brand Guides
  • Brand Refreshes
  • Portfolio Management
  • Rebranding

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Our Branding Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Brand Refresh for Imax

Case Studies

Brand Refresh for Imax


A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.

Case Studies

Brand Guide for Society6


Supercharging an art-fueled brand for customized e-commerce.

Case Studies

International Growth Strategy for Babbel


Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. We helped translate their brand vision for a competitive U.S. market.

Case Studies

Whitespace Identification for Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.

Our Approach

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

Brand Guides


Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Brand Refresh


Revitalize your brand positioning to better meet the needs of your customers.

Portfolio Management


Position your portfolio for growth with an insights-backed brand architecture.

Rebranding


Rebrand your company with a cohesive brand identity that's both authentic and electric.

Brand Guides

Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Learn More

Brand Refresh

Revitalize your brand positioning to better meet the needs of your customers.

Learn More

Portfolio Management

Position your portfolio for growth with an insights-backed brand architecture.

Learn More

Rebranding

Rebrand your company with a cohesive brand identity that's both authentic and electric.

Learn More

Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

Perspectives

Storytelling Research | 7 Keys to Igniting Empathy With Storytelling


Learn how to use storytelling research to positively impact your organization and make insights stick.

Perspectives

How to Build a Brand in 3 Days


Five valuable lessons I learned about building a brand from the ground up in the span of one weekend.

Perspectives

Five Ways Your Brand Can Bridge The Digital-Physical Gap


How can today's technology propel brands to seek out more whitespace marketing opportunities? Kelton's Amanda Kantor investigates.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a Brand Strategy partner:

Highly Collaborative


Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and help you communicate with your organization with deliverables that guarantee brand consistency and awareness.

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Effective Creative


For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Highly Collaborative

Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and help you communicate with your organization with deliverables that guarantee brand consistency and awareness.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Effective Creative

For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.