Case Studies
Case Studies

Discover the companies who turn to us for their insights and strategy needs.

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Case Studies

Google


Google knows search; we know people. Together, we’re tackling the global issues that face the company.

Case Studies

Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Case Studies

Target


An updated brand positioning to re-establish Target as the leader of chic, affordable style.

TOMS

Case Studies

TOMS


As TOMS has grown, we’ve been there to help them stay true to the brand, true to the customer and true to the mission.

Case Studies

Burger King


A whopping, rapidly evolving QSR landscape requires Burger King to continually innovate and differentiate their offering. We help them stay relevant when appetites change.

Case Studies

Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Case Studies

Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Uber

Case Studies

Uber


We continue to help Uber build and refine their international brand strategy and remain a category disruptor.

Case Studies

Royal Caribbean


Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.

Case Studies

Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.

Case Studies

Facebook


From Manila to London, we help Facebook with their most pressing Communications and Brand Strategy challenges.

REI
REI

Case Studies

REI


We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.


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Case Studies

Farmer’s Insurance


We helped Farmers build a responsive brand & ad tracker to keep the insurance giant safe from the competition.

Case Studies

Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Case Studies

Microsoft


We teamed up with Microsoft to establish a compelling narrative for a global product launch.

Hospira

Case Studies

Hospira


We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.

Case Studies

Society6


Supercharging an art-fueled brand for customized e-commerce.

Case Studies

Kraft


Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.

Case Studies

MailChimp


We tracked the effectiveness of MailChimp’s first big ad campaign, and helped set them up for serial success.

RetailMeNot

Case Studies

RetailMeNot


When countless online deal sites began vying for consumers’ attention, we helped RetailMeNot develop a stand out brand positioning to foster loyalty among those who live for the deal.

Case Studies

Bank of America


Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We helped them generate newsworthy insights and striking headlines for national news coverage.

Case Studies

Babbel


Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. We helped translate their brand vision for a competitive U.S. market.

Case Studies

Bloomberg


When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.

LG

Case Studies

LG


LG and its PR agency, Ogilvy, turn to Kelton to earn media coverage with thought-leading content based on data.

Case Studies

Simple


Streamlined brand tracking for a company that's all about keeping things simple.

Case Studies

Sephora


Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.

Case Studies

Anheuser-Busch


Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.

Case Studies

IMAX


A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.

Case Studies

UCLA


We help UCLA with a range of projects that help them better understand their diverse audience across donors, alumni, and prospective students both globally and locally.

Case Studies

Avanade


We helped Avanade build global thought leadership with international online surveys to fuel compelling PR outreach.

Case Studies

Bright Horizons


Kelton partnered with Bright Horizons to establish the company as a thought leader on the future of work.

Case Studies

UnitedHealthcare


Looking to help employees better understand subscribers' needs, UHC partnered with Kelton to develop a company-wide communications program that shared key insights in a fun, digestible way.

Case Studies

Visa


When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.

Case Studies

Alcon Opti-Free


We got people all over the world seeing clearly about Alcon OPTI-FREE, and positioned the brand as a thought leader in the process.

Case Studies

Delta Dental


Revitalizing a well-known PR survey for category relevance.

Case Studies

MAC Aids Fund | Praytell


We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.

Services

Insights

I need market research services.

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Innovation

I’m looking for the next big new product, service, or experience.

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Branding

Help my brand make headlines with custom PR polling.

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Communications

I need a fresh articulation and vision of what my brand stands for.

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