Communication Strategy
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Communication Strategy

Create quick consumer PR surveys to make headlines – with your brand front and center.

From targeted omnibus studies to global campaigns, Kelton helps companies and PR agencies find thought-provoking, newsworthy hooks and craft ownable narratives for media and sales outreach. With roots in journalism and 15 years of experience garnering media impressions for the world’s most iconic brands, we’re the industry experts in using public pr surveys, pr polling, omnibus surveys, and branded content to build thought leadership and make your brand the center of attention.  

Our Communications Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Kraft

Case Studies

Kraft


Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.

Case Studies

MAC Aids Fund | Praytell


We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.

Case Studies

Alcon Opti-Free


We got people all over the world seeing clearly about Alcon OPTI-FREE, and positioned the brand as a thought leader in the process.

Case Studies

Bank of America


Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We helped them generate newsworthy insights and striking headlines for national news coverage.

Our Approach

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

Newsworthy Polling


Spark conversations and generate compelling headlines for your brand.

Omnibus Surveys


Conduct quick, cost-effective consumer omnibus surveys in a week or less.

Message Development + Testing


Your product is only as powerful as the message you craft.

Influencer Analysis


Find the most persuasive and effective influencers to champion your brand.

Internal Corporate Communications


Mobilize your internal team with a successful corporate communications strategy that aligns with your brand values.

Crisis Management


When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.

Campaign Tracking


Get valuable context and iterate on the go with effective ad and campaign tracking for Communications initiatives.

Newsworthy Polling

Spark conversations and generate compelling headlines for your brand.

Learn More

Omnibus Surveys

Conduct quick, cost-effective consumer omnibus surveys in a week or less.

Learn More

Message Development + Testing

Your product is only as powerful as the message you craft.

Learn More

Influencer Analysis

Find the most persuasive and effective influencers to champion your brand.

Learn More

Internal Corporate Communications

Mobilize your internal team with a successful corporate communications strategy that aligns with your brand values.

Learn More

Crisis Management

When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.

Learn More

Campaign Tracking

Get valuable context and iterate on the go with effective ad and campaign tracking for Communications initiatives.

Learn More

Perspectives

3 Ways to Make Your PR Campaign Go Viral


We’ve seen several of our clients find their PR Holy Grail in the first half of 2017 thanks to pr surveys. Here are a few themes we believe helped them cut through the overcrowded media space and develop successful campaigns.

Perspectives

10 Trends: How To Communicate with the Digital Generation


Learn how to develop meaningful connections with Digital Natives.

Perspectives

Corporate Social Responsibility Communication: Getting Credit While Doing Good


Rethink your CSR communications strategy to capture the attention of today's consumer.

Perspectives

Storytelling Research | 7 Keys to Igniting Empathy With Storytelling


Learn how to use storytelling research to positively impact your organization and make insights stick.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Deep Industry Roots


We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.

True Strategic Partners


More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients – here, there and everywhere.

Attention-Getting Deliverables


Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis brief, we design just the right tools to drive more news coverage.

Trend Hunting


Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.

The Kelton Newsmakers Panel


Our global network of award-winning journalists, PR pros, and social media experts make sure that your surveys are designed to produce the most compelling results guaranteed to spark conversations.

Deep Industry Roots

We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.

True Strategic Partners

More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients – here, there and everywhere.

Attention-Getting Deliverables

Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis brief, we design just the right tools to drive more news coverage.

Trend Hunting

Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.

The Kelton Newsmakers Panel

Our global network of award-winning journalists, PR pros, and social media experts make sure that your surveys are designed to produce the most compelling results guaranteed to spark conversations.