Over the past few months, we’ve tracked changing consumer sentiments and brand expectations in response to the coronavirus pandemic, from the earliest concerns and closures to the latest re-openings. The results from our first wave offered an early-outbreak foundation; our second wave tracked how key metrics continued to evolve during the “Transient Normal”; and our third wave looked at Americans’ fears, hopes, and expectations as the country took its first steps toward reopening.
In the new report — the fourth in our COVID-19 Consumer Pulse series — we’ll dive into the “New Normal,” and what the implications are for your brand.
Download our report to learn:
- The current state of American optimism, and how your brand can harness it
- Evolving coping strategies for stay-at-home orders, and the smartest ways to respond
- Crucial drivers and barriers of consumer engagement — including a data-driven framework and scorecard to identify the addressable rebound audience that really matters
Curious what your brand should be tracking now to prepare for a post COVID-19 world? Let’s chat.