Segmentation Journey: A Blueprint for Impactful Customer Segmentation Strategy

Great customer segmentations drive strategy throughout an organization– from messaging and media planning to product development and innovation. At Kelton, we believe that segmentation architectures are not just found, but actively created. Learn more about Kelton’s Segmentation Journey: our highly collaborative process that paints a clear portrait of your customers while achieving strong momentum for segmentation-based strategic decision making.