Researched by Kelton’s Cultural Insights practice and informed by rich experience with global healthcare and pharmaceutical brands, Unpacking Healthcare: The Science of Me, is the second book in our series on healthcare. Download to explore recent developments in personalized health that are affecting patients, physicians, and consumers.
Inside you’ll learn:
- Key insights & trends in personalized healthcare
- The 5 steps to understanding the consumer experience to create custom healthcare solutions
- What the new wave of fitness wearables looks like
- DNA testing market research trends
- How pharmaceutical companies & researchers are actively working to design more effective treatments
- Trends in biowearables
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